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Introduction of MyeongIn MyeongChon.

Philosophy of Myeong In Myeong Chon

The Korean’s culinary traditions contain valuable wisdom on life, whether they have remained intact or have changed over time. These food “treasures” are created by the harmony of heaven and land: the seasons sent by heaven, the vitality of the land, and the wisdom and care of humans. The philosophy of Myeong In Myeong Chon is to preserve such treasures and share the abundance of life through the true flavor of Korean food.

Myeongin Myeongchon Spices

Myeong In Myeong Chon, Hidden Treasures with a Story


The masters’ food treasures are manually produced in small workshops, using seasonal ingredients, which makes it impossible to prepare large quantities. All that we seek is help people unearth, little by little, these “hidden treasures” that represent the quintessence of Korean taste and flavor through the brand Myeong In Myeong Chon.

> Discover our foodstyle products

Introduction of KwangJuYO

At KwangJuYo, there are artisans and master craftsmen with over 20 years of experience, all responsible for each individual process of pottery making, which are the process of clay body materials, elutriating, molding, shaping and carving etc. Through this process the nature of soil, water, and fire adapt themselves in the potter’s wheel to serve as the luxury KwangJuYo dining ware with natural sense.

> Discover our designstyle products

Our Values



SA chooses products that capture your heart and soul, but that are constantly of high quality.

Myeongin Myeongchon Valeur


The products can be simple, but they are beautiful or even stunning.



While the products are modern, the Korean spirit of respect is important for our product lines.


Personal Contact

The products were chosen on the basis of personal contact with the Korean creators, manufacturers and distributors.

Kimi Swinnen

Founder of SA

I am Kimi Swinnen founder of Sa and have a background in Interior Design. Raised in Europe and of Korean descent, I am excited to introduce you into Korean Premium Food & Design brands.

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